Friday, August 22, 2008

Poland (of course) has one of the fastest growing alcohol markets

According to the latest report published by Nielsen, Poland is one of the top five countries in the world when it comes to recording alcohol sales growth
Expenditures on alcohol are only growing faster in Ukraine, Venezuela, Argentina and Russia. The report stated that the sales of alcohol grew in Poland last year by 15 percent on average, with sales of vodka going up by 17 percent, reaching zl.8 billion in value. One of the reasons for the growing spending on alcohol is its increasing price.

According to data from Euromonitor International, further growth in sales should be expected in the future. The forecasts state that on average a Pole will spend euro 103 annually on alcohol within five years, an increase of a third on today's spending.