Rydzyk’s hotline to heaven

I have seen the future, and the future is...Father Tadeusz Rydzyk!

The restless, ultra conservative, media empire of the founder of Radio Maryja, TV Trwam, the newspaper Nasz Dziennik, a ‘media school’ in Torun and much more besides, is now moving where no restless, ultra conservative, media mogul has moved before: the mobile phone market!

It’s a logical business move. Take the loyal audience you have - and there is no more loyal a media audience - and push a product directly at them. It's a happy coincidence, too, that much of your target audience is one of the rare demographics in Poland that doesn’t much use mobile phones - the old and/or the deeply confused about modern life.

The product on offer is a pre-paid mobile phone with very big buttons, just perfect for those arthritic fingers to make a quick call to family, friends, the priest and even one of those infamous radio phone-in shows that are always on Radio Maryja, and make a quick anti-Semitic remark, or two?

For more information call 720 00 77 77. Numbers beginning with a “7”, in Poland, by the way, mean you pay.

Zloty from heaven!

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