Thursday, August 03, 2006

Animex meat producer eyes China

Warsaw (Puls Biznesu) – Animex, Poland’s biggest meat producer, which had losses last year due to scandal discovered in one of its plants, wants to get out of the red this year, strengthen in position and conquer new markets.

Grupa Animex, the company owned by U.S. Smithfield Foods, is slowly recovering from the troubles it had last year when it turned out that in one of its plants – Constar – expired food was refreshed and sold again. The new CEO of the Polish unit Dariusz Nowakowski has just presented the new strategy.

“It is very simple. We will continue the dynamic growth of our brands, including Krakus, Morliny and Yano in the country plus we will develop exports”, the new CEO said.

He assured that the company would be profitable this year (it had a loss last year) but he refused to give details.

He believes that there is big potential in China. That’s why Animex jointly with Polskie Mieso Association is going to lobby for fast access to this market. Animex is already exporting to Korea and Japan. Moreover, the company will further invest in Poland.

“We have invested USD 250m in the last eight years. If an opportunity appears to buy something or to add something to our business, we will take it into consideration”, Richard Poulson, the deputy CEO of Smithfield Foods and the chairman of Animex said.